Brand Strategy
Brand intimacy is brand value.
Memorable brands are emotional. They work from the inside out to evoke a feeling that brings people closer. We call it brand intimacy, that sense of trust that opens the door to conversation between a company and its customers.
Brand intimacy doesn’t just happen. It takes emotional intelligence to forge that connection, and it goes two ways. Customers who experience a brand keeping its promise feel it, as well as a company’s employees and stakeholders sharing values and dedication to a vision and mission.
Ivoke develops brand platforms that reflect the best of our clients while helping them aspire to more. In the process, we help clients see their opportunities and stakeholder audiences strategically. Ivoke brands bring focus, motivation and direction to the present and future of a company. That’s why Ivoke develops brands in context of the whole organization, so that the value of the brand will grow through tactical adoption and strategic implementation.
Ivoke’s engagements are flexibly tailored to fit each clients’ phase of development, from VC-backed startups to established companies in need of a fresh start. Is your brand a force driving dynamic growth? It can be. Ivoke builds great brands by putting emotional intelligence to work.
Marketing Consultancy
It takes expert marketing to bring a brand to life. That’s why Ivoke offers marketing consulting services—to ensure that a client’s investment in brand strategy will pay off.
Ivoke engages select clients who are ready for change. We pinpoint the priorities with a broad suite of expert resources and industry relationships. Where appropriate, marketing strategies can be developed in conjunction with
business model assessment
go-to-market strategy
product development and launch
client acquisition strategies
organizational assessment and staff realignment
public relations
